For general questions, read our FAQ (what is a Challenge? Payments? Costs?)

Credit Card Bonus programs are widely used. Traditionally points can be used for price deductions, airline miles, special offers or cashbacks. Means, redeeming points is often not fun but something you just do to not lose them. The usual bonus programs are deadly dull and not top of mind. Results in: users collect their bonus points for too long.

We would like to come up with a smexy (smart and sexy) solution, encouraging users to spend points and make the points collecting more desirable.

We want complete and actionable concepts that motivate users to redeem bonus points for immaterial values while increasing their interest to collect new bonus points. The perceived value for the bonus points increases and users spend the points faster – while having fun. The new concept shall be easy to be caught up by the users. If possible, intuitively with no need to read user instructions.

• Motivates users to have a high flow rate in their bonus points account.
• Good cost-effectiveness for consuming bonus points
• Increased perceived value of points used
• Suitable for a wide range of users (age, interests, abilities,…)
• Key country for use is Switzerland
• Focus on gamification (optional: combination with offline elements would also be welcomed)
• Reduce hesitation in redeeming your points thanks to fun and play impact
• A plus could be to allow for product placement or sponsoring from companies offering the bonus program

If gambling elements are proposed, the skill factor must weight clearly higher than the luck factor to win. (This allows to align with the Swiss “Lotteriegesetz” which permits only licensed casinos and official lotteries to offer games where the luck factor is higher than the skill factor.)

Attention this is a concept competition. We expect a document enrolling your concept (with pictures and references ). Not just some phrases with a general idea. For Reference have a look at Solution Bonus App-store, that includes games & entertainment by Vladimir Mitrovic which is a potential winning concept.

The structure of the document should allow for an evaluation against motivation and objectives of the project description. In order to make the evaluation easier comparable, please use the below list to describe how/why your idea contributes to each awarding criteria.

Please do not submit ideas that violate our ethical code: We do not tolerate any violence, nor pornographic content and any kind of betting or other ethically controversial suggestions.

Criteria for Jury to choose winners:

• Clear short description of your idea or concept.
• Description of needed steps to implement.
• Answers to how it fits the following criteria:
• easy to use
• Encourages users to frequently use bonus points
• Encourages users to get more bonus points
• Uses up bonus points in a cost effective way
• Carries authenticity, genuineness, innovativeness, first-handedness
• Attracts attention from a wide range of people
• High fun factor and creating cravings (for more)
• Has a clearly higher skill than luck factor > Is in compliance with the Swiss-Lotteriegesetz

Please have a look at solution – Bonus App-store, that includes games & entertainment by Vladimir Mitrovic – and make an offer to build that App and let us know how many games you might include.
If you have a different Idea that involves software or game development, please also submit your offer for realization of your idea or even a prototype.
Your offer will not influence your chances for the challenge award, but it will give you an opportunity to become a partner for the actual development of the winning concept.

Total award sum for this challenge is CHF 6000 – for the best 10 Concepts.

1st Prize 3’000 CHF
2nd 1’000 CHF
3rd 600 CHF
Place 4 – 10 get 200 CHF